Thomas Sabo 2014 Spring/Summer Collection Launch

Galeries Lafayatte Pacific Place Jakarta, 21 Februari 2014 - Thomas Sabo, label perhiasan perak murni asal jerman, meluncurkan koleksi spring/summer 2014 dengan tema yang cukup unik, yaitu "Karma Beads" di Thomas Sabo Galeries Lafayette, Ground Floor Pacific Place Mall, Jakarta pada Jumat (21/02/2014).

Koleksi Manik Karma Keluaran Thomas Sabo

Koleksi ini menggabungkan unsur estetika tradisional dan desain modern. Sengaja dirancang untuk menyimbolkan energi positif dan keberuntungan para pemakainya. Hal ini dilambangkan dengan 72 butir manik-manik dengan desain yang berbeda-beda yang disebut dengan "Wheel of Karma".

Terinspirasi dari Karma, koleksi ini memiliki motto "Such a Good Karma". Hal inilah yang membuat Marcel Siahaan menggemari koleksi ini.

"Karma adalah hal yang baik, seperti halnya arti dari Wheel of Karma yang atau biasa disebut dengan delapan jalan kebaikan," ujarnya.

Brand ini menggaet supermodel Georgia May Jagger dan atlet Formula One Nico Rosberg sebagai ambasador. Harganya sendiri berkisar Rp 276.000 - Rp 1.420.000.

"Diharapkan dapat menyentuh pasar perhiasan Indonesia," ujar Hanny Freund, PR & Communication Manager Asia Pacific Thomas Sabo.

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THOMAS SABO 2014 Spring/Summer Collection Launch
Celebrities unleashed their styling secrets and share how to mix and match their personalized Karma Beads Jewellery Piece

The internationally renowned German jewellery and watch brand, THOMAS SABO hosted its launch event to present its 2014 Spring/Summer Collections at its latest new shop outlet at Galeries Lafayette.

This season THOMAS SABO has continued to incorporate its signature Sterling Silver icons into new creations with the launch of the THOMAS SABO Karma Beads that combines traditional aesthetics with innovative designs.

The THOMAS SABO Karma Beads symbolise positive energy, joie de vivre and fortune and offer exquisite designs which are as diverse as life itself. Filigree, artfully-finished beads in 925 Sterling silver, rose gold or yellow gold plating can be worn on bracelets, necklaces and hoop earrings.

The Karma Beads can also be combined with many items from the THOMAS SABO Sterling Silver Glam & Soul and Rebel at heart Collections, hence opening up completely new creative possibilities to express one's personal style. Exquisite patterns, hand-cut, colourful jewellery stones and cultivated freshwater pearls underline the outstanding quality of this new jewellery range.

The THOMAS SABO Karma Beads enable the wearer to be inspired through their jewellery and define their own Karma. The key piece of the collection is the lovingly-detailed 'Wheel of Karma' which signifies personal, inner balance and centres the wearer in line with the motto of the collection: Such a good Karma - THOMAS SABO celebrates life!

A special highlight of the event was the appearance of fashion Celebrities who shared their latest fashion trends and preferences when it comes to accessories.

Ms Freund Hanny, PR & Communication Manager Asia Pacific were on hand to witness the launch of the highly anticipated jewellery collection.

The atmosphere was highlighted by new collections featuring the two new brand ambassadors, supermodel Georgia May Jagger and Formula One Racing Driver Nico Rosberg.

About THOMAS SABO
THOMAS SABO is one of the globally-leading jewellery, watches and beauty companies, designing and distributing lifestyle products for men and women. The company, established in 1984 by Thomas Sabo in Lauf an der Pegnitz/southern Germany, operates 230 of its own shops across all five continents with a total of around 1,500 employees. At its headquarters. THOMAS SABO employs a staff of around 380. THOMAS SABO employs a staff of around 380. THOAS SABO also collaborates globally with approximately 3,000 jewellers as well as leading airlines and airport destinationas.